CASE STUDIES · Global Giving
World Food Programme
From the Rugby World Cup to global impact: Prism’s first Collective Fund
When the UN's World Food Programme needed a UK fundraising solution, Prism stepped in and continues to make an impact a decade later.
Fund type
Collective Fund
Amount raised/granted
£1,190,838
Years
Since 2015
Background
The World Food Programme was one of Prism’s first Collective Funds.
The World Food Programme is committed to eradicating global poverty, working tirelessly with partners around the globe to save lives in emergencies and use food assistance to foster peace, stability, and prosperity for communities recovering from conflict, disasters, and climate change.
Problem
In June 2015, The United Nations World Food Programme (WFP) approached Prism with a challenge: as a UN entity based in Rome, they were not a UK-registered charity but needed a way to tax-effectively raise funds from UK donors.
They had been named as the main charity partners for the Rugby World Cup later that year, hosted in the UK. The government had pledged to match donations pound for pound. To maximize the impact of the donations, they needed a solution fast.
“The United Nations World Food Programme has had a longstanding partnership with Prism that allowed us to unlock additional fundraising and activities in the UK to support our mission. Prism has a positive daily impact on our donors by providing them with a solution to contribute, fundraise as a community and support our work in a tax-effective manner to maximize the impact of their donation.”
–– Helene Rousseau. Mid-Value Donor Programme Lead
Impact
By partnering with Prism, they were able to put in place the infrastructure needed to fundraise efficiently and compliantly under Prim’s ‘British Friends Of’ model.
A decade later and they are still working with Prism.
“Prism further enables us to raise funds in our mission as the largest humanitarian organization saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity for people recovering from conflict, disasters, and the impact of climate change.”
–– Helene Rousseau. Mid-Value Donor Programme Lead
Images supplied by World Food Programme
School girls: Photography WFP/Mohammad Hasib Hazinyar. Workers carrying food supplies: Photography WFP/Nassreen Bachir. Baby being assessed: Photography WFP/Samantha Reinders. Mother and child: Photography WFP/Samantha Reinders
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Prism’s 20th anniversary is generously supported by:
